Projects

Mother’s Day Special – Radio Plus Collaboration
A special radio competition offered listeners a chance to win a Rs 5,000 prize sponsored by Loto Vert. The activity tied directly to the brand’s core concept, reinforcing recall in a fun and meaningful way.
“Tente Bazar” Challenge
In collaboration with a radio host, two participants competed each week to fill their baskets with ten items in under three minutes, with Rs 2,000 to spend as efficiently as possible. A Loto Vert representative guided them, showing how the brand helps people with daily expenses, both literally and figuratively.
Supermarket Experience – “Loto Vert pey ou caddie”
This activation created a tangible connection with audiences. Teased on radio three days prior, listeners nominated participants in need. Each Friday, one selected participant had their entire shopping cart covered by Loto Vert, turning a grocery trip into a memorable brand moment and demonstrating how the brand supports everyday needs.