Projects

“Ramadan Specials”, a four-episode mini-series in collaboration with Defi Media, brought Edendale closer to its audience during the holy month of Ramadan. Each episode highlighted how Edendale supports those fasting, featuring curated recipes, main courses, drinks, and desserts designed for Iftar and Suhoor. 
The campaign encouraged audiences to actively participate by sharing their own photos of recreated recipes or original creations. Participants stood a chance to win a thoughtfully curated Eid gift basket, which could either be donated to someone in need or used to enhance their own Eid celebrations. 
The videos gained over 490,000 views across social media. This initiative not only reinforced Edendale’s role as a partner in daily life during Ramadan but also fostered community engagement, creativity, and a sense of shared celebration among viewers.