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Thriteen years after its creation,Lottotech operates three different games : Loto, Loto Vert (a variant of traditional loto) and The Football Pools engaged essentially in football bettings.

Less than five years after the launch of Loto and scratch card games, the brand achieved tremendous success and popularity until the government decided unexpectedly in 2015 to ban the sale of scratch cards and all advertising on gaming and gambling.

Cuisinex is a kitchenware and accessories specialist, that wanted to spread efficiently its digital marketing spend across multiple platforms to boost the brand’s presence and visibility while driving sales.

The company had a limited budget – a “micro-budget” actually!

Here's what we did.

SBM is the second largest commercial bank in Mauritius with the State as its main shareholder. Following a brand audit that concluded that SBM needed to “reconnect with its consumers and the public” we had to come up with a strategy that would help the brand create new connections, maintain, and grow the eroded or lost connections with its audiences (clients and prospects). Since audiences are constantly changing, it was vital to

(a) precisely identify SBM’s various audiences and

(b) choose the right tools and channels that would help us reconnect, stay connected, keep up and adapt to stay relevant.